The Society for American Music Long Range Plans

LONG RANGE PLAN

Drafted 2425 September 1999 in Kansas City, Missouri.
Submitted to the Board by James Cassaro, William Everett, Jean Geil, Kate van Winkle Keller, Anne Dhu McLucas Lee Orr, Katherine Preston, Deane Root, Homer Rudolf, Marilynn Smiley, Judy Tsou, and Mark Tucker. Adopted by the Board of Trustees of the Society for American Music, 4 November 1999 in Kansas City, Missouri. Presented to the membership at the annual meeting in Spring, 2000.

GOAL I: CULTIVATE AND CLARIFY THE IDENTITY AND BROADEN THE MEMBERSHIP OF THE SOCIETY

Objective A. Broaden the Society's constituency by diversifying programs, promoting diverse membership, and maintaining varied approaches to American music studies, while maintaining high scholarly standards

Action 1. Make performers and performance a more integral part of annual conferences. Plan: Board will encourage program chairs of conferences to allocate more space to performance and performance-related sessions. (For example, interaction between performers and scholars). Rationale: In previous years, performance has often been accorded a secondary role in conference programs, with the main morning and afternoon sessions devoted principally to scholarly papers. Building in more performance would help vary programs and draw in performers as more active participants in SAM conferences. Staff: Program chair and committee in consultation with local arrangements. Timetable: Ongoing, beginning with Lexington meeting in 2002. Budget: Variable: built into conference budget.

Action 2. Encourage innovative and nontraditional formats for conference programming. Plan: To diversify conference formats beyond those usually found at academic meetings. This would include but should not be limited to regularly inviting individuals from the local non-academic music community (see Action 3). Other avenues for information dissemination such as poster sessions, round table discussions, and sessions focused on one composition should also be explored. Rationale: The Society's natural constituency should be all members of the American musical community, not just scholars and academics. Inclusion of non-academics would (1) diversify the content of our conferences (2) incorporate in a more meaningful manner the local community in which the conference is held, and (3) be beneficial to conference attendees, in particular students. Staff: Program Chair, in collaboration with the Local Arrangements Committee. Timetable: Ongoing and annual. Budget: Time of LA and PC chairs. Some financial impact on the annual conference budget should be expected.

Action 3. Seek to incorporate representatives of local music communities where annual meetings are held. Plan: Program chair and LA chair invite representatives of local history societies, local composers, music business representatives, performers, students, and educators to participate in annual meetings as part of the meetings or in pre or pos-tmeeting miniconferences. Rationale: Fosters interest in research on specific aspects of American music while providing opportunities for interaction between SAM members and local history enthusiasts, museum or archives personnel, music business representatives, students, school teachers, and others who have expertise and or interest in local traditions or topics but who are not yet SAM members. Staff: Program chair, Local Arrangements chair, conference manager, and variable staff, depending on the meeting. Timetable: New activity: could start realistically for the Lexington conference (2002). Planning needs to begin two years prior to the meeting. Budget: Variable, depending on the nature of the event. Local funding should be sought. Extension of meeting to pre or post-conference time should involve separate registration fee to cover meeting costs.

Action 4. Encourage and assist groups and individuals to plan and carry out special conferences devoted to themes (e.g. Civil War), individual figures, local music traditions, genres, etc. outside the time frame of the annual meeting. Plan: When members or groups propose special conferences, a written proposal should be presented to a Special Events Committee charged with judging the viability and validity of the proposal, which with Board approval may obtain SAM endorsement and/or a modest amount of upfront money for funding publicity materials, hotel or hall rental, etc.; this is expected to be paid back in full following successful conferences. Rationale: Many opportunities exist for connecting the SAM name as sponsor or cosponsor for meetings in diverse locales or with diverse groups. With a committee ensuring the quality of the plan and exercising due caution before risking SAM monies, this could enhance SAM's reputation in places and with people who currently are not familiar with the Society. Staff: Special Events Committee to be appointed. Timetable: Committee could be formed within a year. Timetable for judging proposals could be variable depending on the scope of the event, probably two years in advance, but no less than one year. Budget: Maximum of $5,000 front money that the Society is willing to risk. If all goes well, this money would be returned, with any extra money split with the cosponsor or returned, in full, to SAM as the sole sponsor.

Action 5. Maintain the activity of Interest Groups by evaluating the role of IGs within SAM, exploring options for increased funding and/or for an alternative organizational structure. Plan: Initiate discussion among Board members and IG Council members. In particular, raise the issue of how best to maximize the numbers and types of IGs and vigorously support their activities within the constraints of a 3'/zday annual meeting. Evaluate the impact of larger numbers of IGs on the program of annual conferences, since each IG currently is guaranteed one session on the program. Increase funding from annual budget when and if appropriate. Rationale: A critical appraisal of the overall position of IGs within the Society has not been done for several years. The role of IGs may be expected to evolve gradually in various ways in response to changing emphases within the Society itself. Some groups spend comparatively little from their budgets, but others are consistently limited in their conference options by lack of funds. Staff: No additional steps beyond IG Council Coordinator, IG Council, SAM Board, and the conference manager. This objective is carried over from the previous plan. Timetable: This issue deserves periodic reappraisal (every five years?). Budget: $0 in the discussion phase; variable increases for 1Gs, if deemed appropriate.

Action 6. Increase the membership committee to be more representative geographically, ethnically, and professionally. Plan: The Membership Committee Chair appoints additional members to ensure representation from each state, varied musical professions, and different ethnic groups. Rationale: As the Society becomes more diverse, so must the organization. American music is diverse and so are the geographic areas of this country. With an expanded Membership Committee, there can be more networking and increased visibility. Underrepresented groups will have representation. Staff: Membership Chair and an expanded Membership Committee. Timetable: Ongoing, with the committee to be expanded within a year Budget: $100 for postage.

Action 7. Maintain close ties with the Cultural Diversity Committee (CDC), Interest Groups (IGs), and the Public Relations (PR) chair, by having representatives of each on the Membership Committee. Plan: The Membership Chair solicits representation from the Cultural Diversity Committee, selected Interest Groups, and the Public Relations Chair on the Membership Committee. Rationale: The Public Relations Chair and Committee provide valuable resources for outreach. The Cultural Diversity Committee and the Interest Groups provide important background information, expertise, and contacts for networking. Staff: Representatives from the Cultural Diversity Committee, Interest Groups, and the Public Relations Chair, added to the Membership Committee. Timetable: Ongoing, within the year. Budget: None

Action 8. Continue and expand the mentoring program for new members (cf goal 2/c). Plan: The Membership Chair establishes procedures for matching potential mentors (volunteers from among the Membership Committee and the Society at large) with new members who have expressed a wish to be paired with a mentor. The Society continues to host receptions for new members at each Annual Conference. Rationale: Mentoring encourages new members to feel welcome and encourages them to attend subsequent meetings. Staff: Membership Chair and Committee, and volunteers from the Society at large. Timetable: Expanded mentoring program to be in place by the 2001 conference. Budget: None beyond the present budget for the reception to welcome new members

Objective B. Strengthen publicity

Action 1. Launch NPR "Musical Minute." Plan: The Public Relations Chair works closely with one or more SAM members to develop a proposal for a regular series of radio vignettes regarding American music. Rationale: The project provides excellent publicity for the Society as well as heightening public awareness of American music generally. Staff: Public Relations Chair, one or more additional SAM members. Timetable: Whenever feasible. Budget: Possibly none.

Action 2. Distribute articles about SAM to listserves and newsletters of other organizations. Plan: The Public Relations Society for American Music Proposed Long Range Plan Chair writes and solicits others to write articles of current significance (such as SAM awards, award recipients, honorary members, conferences, etc.) to be placed in journals, newsletters, and listserves of societies with which SAM is networking, and to be distributed to other appropriate media. Rationale: Dissemination of such information gives positive PR for SAM and provides opportunities for networking and increasing the membership. Staff: Public Relations Chair and Committee. Timetable: Ongoing. Budget: Information unavailable at present.

Action 3. Continue to promote American Music Month as a Society and in conjunction with CAMEO. Plan: The goal of American Music Month is to promote the scheduling of special events that feature American Music during the month of November During the spring of each year, the Public Relations Chair and/or designated committee member(s) remind SAM members and university music departments of American Music Month the following November, and/or forwards AMM publicity materials, so that appropriate programming decisions can be made. Rationale: This provides a central focus for the SAM mission and fosters closer ties between SAM and other organizations that promote American Music Month. Staff: Public Relations Chair and/or Committee. Timetable: Year 2000, and ongoing from year to year. Budget: Variable, depending upon the size and type of mailing, and the nature of publicity materials distributed.

Action 4. Develop outreach programs to other groups involved in American history or programs, such as heritage tourism, national parks, museums, and historic sites. Plan: Each member of the Membership Committee contacts personnel and distributes SAM brochures, Directories, and other publications to appropriate museums and historic sites in his/her geographic area as a new form of outreach and an initial step in a project that offers potential for further expansion. Rationale: Personal contact between museum personnel and SAM members encourages the utilization of American music for enrichment and publicizes the availability of SAM resources. The potential for increased membership among museum personnel and others involved with American history programs enriches SAM and fosters interdisciplinary projects. Research and concerts involving SAM members increase the visibility and prestige of the Society. Staff: Membership Committee. Timetable: Ongoing. Budget: Expenditures for SAM brochures and other publications.

Action 5. Publicize SAM in other countries. Plan: The Membership Chair contacts the American Studies Association for lists of American Studies programs in foreign countries and investigates appropriate ways in which information can be disseminated (electronic mail, regular mail, sending brochures and other publications, etc.). Rationale: The project promotes interest in SAM by foreign scholars and others interested in American music and culture, while enriching the Society through increased foreign membership and by providing an incentive for the development of exchange programs and conferences. Staff: Public Relations Committee and Membership Committee Timetable: To begin when SAM publications are updated with the new name. Budget: Increased postage and printing expenditures.

Objective C. Implement outreach programs with other musical and nonmusical organizations and societies

Action 1. Target several musical and nonmusical societies or organizations each year. Plan: The Membership Committee initiates and continues contact with these organizations through reciprocal conference exhibits, mailing list exchanges, articles in newsletters, and other forms of networking. Rationale: This informs other organizations about SAM and enriches the Society by attracting new members from varied fields of music and related disciplines. Staff: Membership Committee and Public Relations Chair and/or Committee. Reciprocal agreements require approval of the Board. Timetable: In progress and ongoing. Budget: Postage for mailing list exchanges, exhibit expenditures.

Action 2. Encourage joint meetings with scholarly and professional societies, both musical and nonmusical (Film Music Society, Nineteenth Century Studies Society, MENC regional chapters, ARSC, National Park Service, etc), paying particular attention to societies whose meetings are similar in size and meeting times to ours. Plan: The Board, the Conference Manager, the Program Committee, the Local Arrangements Committee, Conference Site Selection Committee and the Membership Committee work with the counterparts of the targeted organizations. Rationale: This informs other organizations about SAM, attracts new members, and mutually benefits members of both societies through the exchange of differ differing viewpoints. Staff: The Board, the Conf. Manager, the Program Committee, the Local Arrangements Committee, and the Membership Committees of the organizations or societies involved. Timetable: Two or three years in advance. Budget: Variable.

Action 3. Continue contacts with Council of American Music Education Organizations (CAMEO) and other organizations with which there is an established relationship. Plan: Send a SAM representative to meetings of CAMEO and other organizations as appropriate. Continue information exchange activities. (See Objective B, Action 2). Rationale: SAM must continue relationships with other organizations with which contacts have been made; sending a representative to CAMEO is critical due to mutual interests in American Music Month. Interdisciplinary networking enriches all participating organizations. Staff: Membership Committee, Public Relations Committee. Timetable: Ongoing. Budget: Continued funding on an annual basis to send representatives to CAMEO and other appropriate conferences.

Objective D. Implement outreach programs to honorary members and to underrepresented groups within the Society, including (among others) students, composers, and performers in different genres of music, and music educators

Action 1. Identify the group or groups to target. Plan: The Membership Committee identifies a group within the above categories to target in a given year and consults with the Board and appropriate committees regarding specific actions required. Rationale: American music represents the diversity of America better than any other art due to its rich mixture of different cultures and genres. The membership of SAM does not sufficiently represent all of these types, and new members from these diverse areas of music would enrich our programs, expand our membership, perhaps lead to the formation of dynamic interest groups, and enhance the Society's role as representing all spheres of the American musical heritage. Staff: The Board, Membership Committee, and relevant committees within SAM. Timetable: Within the year 2000 and ongoing. Budget: None for the initial targeting process.

Action 2. Determine how best to contact individuals in the targeted group(s), and draw up a plan of action considering such issues as conference programming, inviting a nationally known figure from a targeted group to the conference, and (with proper consultation), nominating an honorary member from a targeted field. Plan: After a decision is made regarding the targeted group, the Membership Committee explores organizations with which to network, determines leaders, identifies major figures in the target area(s) to invite to conferences, and proposes other appropriate actions. The Committee then explores possible conference or individual session topics, and works with the Board and relevant committees. Present and past honorary members should receive special invitations to attend conferences, and might be utilized on panels, in plenary sessions, or to meet SAM members informally at a reception in their honor. Rationale: The above plan allows a greater degree of professional diversity within SAM and reaches out to many types of musicians who have been underrepresented. Staff: Membership Committee, the Board, Conference Program Committee, Honorary Member Committee, and other relevant SAM committees or Interest Groups.. Timetable: 2000-2002 and ongoing. Budget: Variable, depending upon many factors.

Objective E. Celebrate the unique aspects of SAM by beginning to gather and write a history of the Society

Action 1. Conduct oral history interviews with the founding members of the Society, especially those who were active for a number of years. Plan: To identify those founding members who had an impact on the early development of the Society, contact them, and set up interviews with them about their recollections of the Society's early years. To identify younger scholars or graduate students who live in close proximity to the identified founders and enlist their assistance with conducting taped interviews. To set aside a session at at least one annual conference for a demonstration oral history interview conducted by an experienced interviewer. Rationale: It is important to preserve the early history of the Society. Those members who were present at the Society's founding in 1975 have valuable recollections about the genesis and original goals of the Society. It is important to capture these memories on audio tape while we still can do so. Staff: Program Committee, Board members, young scholars willing to conduct and transcribe interviews. Timeline: Soon. Budget: Minor: cost of audio tapes; cost to pay for transcription of interviews.

Action 2. Commission author/s to write a short history of SAM (to be published as a booklet), incorporating oral history materials. Plan: Board will identify Sam member/s interested in undertaking this project. Rationale: The booklet would commemorate the early history of the Society and document the activities of the founders and early members. 1t could be included with information packets to increase visibility of SAM and draw attention to its mission and history. Staff: 12 authors. Timetable: Indefinite. Budget: $500 for transcribing taped material; additional costs for designing and publishing booklet.

Objective F. Increase visibility abroad

Action 1. Insure a SAM presence (representatives, exhibits, etc.) at major international music conferences held in North America. Plan: The Membership Committee maintains an updated list of future international conferences to be held in North America and designates appropriate actions. Rationale: The Society benefits from heightened international awareness of its existence, mission, and programs; additional international members offer potential for further exploration of the interaction between American music and traditions of other areas of the world. Staff: Membership Committee. Timetable: Ongoing. Budget: None beyond the necessity for additional brochures, handouts, publications, and exhibit materials.

Action 2. Maintain and increase an international presence on the Membership Committee (Canadian, Mexican, Caribbean, and others) See also Goal I.B.5. Plan: The Membership Chair solicits volunteers via the Bulletin, listserv, or by other means. Rationale: International membership on this committee provides insight into how this objective might best be realized. Staff: Membership Committee. Timetable: As needed and ongoing. Budget: No additional funds required.

GOAL II: PROVIDE STABLE MANAGEMENT FOR THE SOCIETY

Objective A. Fund the Executive Director Position

Action 1. Increase revenue from dues.

Action 2. Reenergize the sustaining member dues category. Plan: a) Set the membership level at $150; b) Implement letter-writing campaign to encourage membership at this level.

Action 3. Establish corporate member and corporate patron categories. Plan: a) Set sustaining membership levels at $300 for corporate members and $500 for corporate patrons; b) Recognize such members at a President's Reception at annual meeting; c) Offer exhibit table rental discount; d) Investigate other avenues of acknowledging contributions to the Society.

Action 4. Discontinue lifetime membership to the Society. Plan: a) This action would not be retroactive; b) Although this category was extremely useful in the past as a technique to increase revenue, it is no longer fiscally viable.

For the above four actions: Rationale: Since the Executive Director serves the Society's membership, the most logical, direct, and secure method to fund this position is to increase revenue gained through membership dues. Staff: Board and Development Committee (especially for Action 3). Timetable: Immediate Board approval so that the proposed dues structure can be implemented for FY 2001 membership renewals. Budget: Minimal (letterhead and mailing costs).

Objective B. Establish a fiscally stable method of furthering the Society's goals and programs

Action 1. Define and implement a program for creating and maintaining endowed funds for the Society. Plan: a) Establish priorities for the creation of named endowments; b) Identify potential donors for said named endowments; c) Investigate the establishment of a major endowed fund to be named after Oscar Sonneck; d) Provide opportunities and establish mechanisms for planned giving, bequests, and other types of major gifts. Rationale: In order to sustain the Society's active awards and subvention programs, as well as for successful planning for long-term financial stability, adequate stable financial resources are essential. Staff: Development Committee, in consultation with the Board. Timetable: Immediately. Budget: Low to medium (reception honoring donors at annual meeting; hiring of fund raising consultant; letterhead and mailing costs).

Objective C. Maintain involvement in the Society with recent or new members, e.g., serving on committees or in other volunteer capacities (cf I/A/7 and 8)

Action 1. Establish a successful mentoring program for the Society. Plan: a) Identify members who would want to act as mentors, as well as new members who seek a mentor relationship for guidance and integration into the Society, including honorary members; b) Match mentors with mentees; c) Foster an ongoing relationship between mentor and mentee; d) Use new member reception as an orientation to the Society. Rationale: To retain membership levels and to keep membership actively involved in the Society, including its annual meeting. Staff: Membership at large under the auspices of the Membership Committee. Timetable: Immediate implementation. Budget: Minimal (letterhead and mailing costs, or matching can be done through email messages).

Objective D. Increase visibility and prestige of the Society through the inclusion of major figures in American music in Society activities

Action 1. Establish an Honorary Board of Trustees. Plan: a) identify major personalities for all aspects of American music who would serve as a focal point for fundraising and other such programs that further the Society's goals and mission. This is one way in which honorary members of the Society can be particularly effective. Rationale: To increase visibility and to foster a relationship between the Society and musical personalities. Staff: Development Committee, in consultation with the Board. Timetable: Soon. Budget: Minimal (letterhead and mailing costs; reception at annual meeting to honor particular trustees who may be attending an annual meeting).

GOAL III. ENABLE AND EXPAND THE EFFECTIVE TEACHING OF AMERICAN MUSIC

Objective A. Foster the teaching of American music in educational institutions and other organizations

Action 1. Nurture the teaching of American music as part of the regular curriculum in music and non-music courses as part of K16 Proposed Long Range Plan education in the United States. Plan: Initiate and monitor projects that create teaching tools for incorporating American Music into the general curriculum. Work collaboratively with national organizations pursuing similar aims. Post a bibliography of recommended sources on the Society's Website. Rationale: American music, as a foremost part of American culture, should be a part of the education of every person in the United States; it is an effective but underutilized medium for teaching not only about music but also about social studies and language arts. Moreover, music in the general curriculum enables alternative learning styles and stimulates active student response and participation. Staff: Education Committee, in consultation with the "Voices Across Time" project at the Center for American Music of the University of Pittsburgh. Timetable: Ongoing. "Voices Across Time" will complete its classroom guide in August 2001, and begin marketing it nationally. Budget: None to the Society. "Voices Across Time" is funded by $165,000 in grants to the University of Pittsburgh.

Action 2. Promote the inclusion of American music in the public education initiatives of non-degree-granting organizations. Plan: Encourage national youth organizations such as the Boy/Girl Scouts to utilize SAM as a resource for learning about American music (e.g. merit badges, etc.). Rationale: The study of American music history, biography, styles, and genres is an important part of learning about U.S. culture and history, and can be an appealing element of non-degree youth programs. The Society can offer recommended selective bibliographies of resources. Staff: Education Committee, and Society members with contacts to the scouting and other organizations. Timetable: Beginning in 2000. Budget: None.

Action 3. Foster the teaching of American music in the curricula of music schools, departments, and conservatories. Plan: (a) Encourage more music educators (including teachers and students of music education) to participate actively in the Society for American Music, and inform the Society of the needs and interests of music educators. (b) Create a list of examples of strategies and tools for bringing American music into music degree curricula, including music education classes. (c) Enable schools to feature American music by publishing a calendar of important dates (birth/death dates, major events) around which they can schedule seminars and performances. Rationale: Knowledge about American music is an essential component of the educational preparation for careers in music. As the scholarly society devoted to American Music, SAM has the responsibility of directing educators' attention toward the current work being done in the field, as well as the resources that already exist that can enable effective teaching about this topic. Staff: Education Committee. Timetable: Ongoing, with tangible products by August 2001. Budget: None; the list and calendar could be published by the Society on its Website.

Action 4. Promote faculty development in American music through summer institutes and recertification workshops. Plan: Create a national summer teacher training institute to be offered annually, based on the "Voices Across Time" classroom guide. The Center for American Music (which is creating the guide) has offered to host the institute, if funding is available. Rationale: Teachers and educational administrators who want to learn how to use music effectively in their courses can benefit from intensive training using an established model, and can receive recertification credit for attending approved educational training programs. The NEH funds five and sixweek summer institutes organized by educational or cultural institutions and involving master teachers. The Society's Board in 1995 charged the Education Committee with developing such an institute, which led to the creation of the "Voices Across Time" guide, which would serve as the principal curricular material for the institute. The currently funded "Voices Across Time" project includes a consultant charged with creating a plan for such an institute. Staff: "Voices Across Time" staff, teachers, and consultants, and members of the Education Committee. Timetable: A grant proposal would be presented to NEH upon completion of the "Voices Across Time" guide (2001). Budget: None for the Society; outside funding is being sought for the five-week institute.

Objective B. Encourage the participation of music educators in the Society (see also Goal 1.A.3 and 4)

Action 1. Create music-educators' workshops at the annual meetings of the Society. Plan: Working with the Program Committee beginning as soon as a conference site is announced, plan and present pre- or post-conference workshops for local music educators at the Society's annual meeting site, involving Society members and invited education consultants and/or master teachers. Rationale: Music educators will take greater interest in the Society's conferences and other activities if a portion of the program is directed to their needs and interests. The papers and publications of the Society are not oriented toward music educators, but contain much information that is of value to music educators. Music educators will benefit from direct contact with the Society's members who are scholars, performers, librarians, etc., and might receive recertification credit for approved workshops. Staff: Education Committee and volunteers; Program Committee; Local Arrangements; Conference Manager. Timetable: Ongoing, beginning with the 2002 or 2003 annual meeting. Budget: None for staff; costs to be determined in conference budgeting process, and covered by registration fees.

Objective C. Work with accreditation organizations to encourage the inclusion of American music within the curriculum of institutions of higher education

Action 1. Work with the National Association of Schools of Music to enhance its suggestion of including American music in the curriculum of accredited music-degree programs. Plan: Follow up on 1998 initiatives by McLucas and Worster to schedule sessions at NASM meetings and incorporate language into the NASM guidelines. Rationale: While NASM's inclusion of a recommendation regarding American music is welcome, the Society should continue to try to have American music included as a requirement in the curriculum, recognizing that NASM may not be receptive to this change so soon after inserting its "recommendation" into its guidelines. Staff: President and any other prominent members of the Society who are known to the NASM officers. Timetable: Ongoing. Budget: None.

GOAL IV. OFFER PRODUCTS AND SERVICES

Objective A. Create and maintain electronic publications as a major benefit of membership in the Society, a source of revenue, and a service to the public

Action 1. Maintain a Society for American Music homepage on the Web. Plan: Convert the American Music Network site to a SAM homepage, and link it to fee-based accessible sites owned by the Society. Rationale: A homepage will provide a vehicle for public relations, an internationally accessible site for information about American music, and an electronic gateway to the Society's products and services. Electronic products can be vended directly through the site. Staff: Website manager (of comparable status to a journal or bulletin editor), in conjunction with the Executive Director and committee chairs. Timetable: Soon. Website manager should work with a consultant to create fee-accessible site capability in 2000-2001. Budget: $5,000 for consultant. The project is intended to create a revenue stream for the Society.

Action 2. Offer American Music journal via electronic media. Plan: Work with the University of Illinois Press to explore the feasibility of publishing the journal in an electronic format as well as the traditional paper format, with a revenue return to the Society. This will entail a contract amendment. Rationale: The Society seeks to respond to changes in the delivery of academic literature and to make its publications more widely accessible, as well as to stimulate new sources of revenue. Staff: Executive Director and President to initiate contact and undertake negotiations with the Press, in consultation with the Development chair and with librarians and outside vendors of electronic journals. Timetable: Begin in 2000, toward an amendment to the UIP 19992002 contract and writing the arrangement into the next contract renewal. Budget: To be explored, with the intention of enhancing the journal's revenue stream for the Society.

Action 3. Offer the Bulletin via electronic media. Plan: Issue the Bulletin via the Society's Web page simultaneously with its print publication, with portions (the articles and bibliographies) accessible electronically only via a fee-accessible site. Rationale: The Bulletin, like the journal, contains materials that could be of value to nonmembers and could therefore enhance the Society's revenue. The Society seeks to make the news in this publication available to the widest possible audience. Staff: Bulletin editor and staff; Website manager. Timetable: Initiate planning in 2000. The Bulletin is currently made available in whole on the Society's Website approximately two weeks after publication in print. Once the fee-accessible sites are established by the Society, shift the Bulletin articles and bibliographies to these sites. Budget: To be explored. This is intended to enhance the revenue stream for the Society.

Action 4. Publish portions of the Membership Directory via electronic media. Plan: Publish the names and individuals' areas of expertise from the Directory on the free-access Society Webpage. Rationale: Some information in the Directory has utility beyond the membership itself. The Society's members represent collectively a diverse and rich pool of expertise in many areas of American culture and history. This expertise is of value to media and other corporations, to performing and presenting organizations, to academia, and to other organizations. It can be disseminated more widely through a digest on a Website. Staff: Executive Director (Directory editor), Website manager. Timetable: Begin in 2000. Budget: None.

Action 5. Provide reference information on American music library and archival resources via electronic media.

(a) Plan: Collaborate with the International Association of Music Libraries (IAML) through its Working Group on Registration of Music Archives, which is creating a Repertoire Internationale d 'Archives Musicales (RIAM) project (comparable to RILM and RISM). Rationale: RIAM, chaired by SAM Board member Judy Tsou, is in its initial planning stage. It will create an international database of records of archival music holdings. SAM can ensure the full reporting and accessibility of American-music materials by appointing a liaison to work with the IAML committee. Staff: RIAM liaison appointed by the President, preferably a SAM member active in IAML. Timetable: Immediately, to continue for the duration of the project. Budget: None anticipated.
(b) Plan: Update the Resources of American Music History (RAMH) directory. Rationale: RAMH was published in 1981, near the beginning of two decades of rapid growth of research into and awareness of the significance of American music library and archival materials. Many additional collections have been identified or created, and additional reference tools have appeared since that time. The Society should support the development of a funded research project to revise and update the directory, and distribute it electronically. Staff: Identify a project director to initiate the grant proposal. Timetable: To begin as soon as a qualified project director can be identified. Budget: None for the Society. The project is to be funded by grants. The resulting publication has revenue potential.

Action 6. Publish reference tools for education in American music.
(a) Plan: Create classroom materials using American music that are designed in conjunction with teachers, beginning with the "Voices Across Time" classroom guide for grades 612. Rationale: The Society seeks to infuse American music broadly into the education of every child in the United States. "Voices Across Time," initiated by the Society and developed at the Center for American Music at the University of Pittsburgh, is being designed to give all Social Studies teachers in grades 612 the ability to use music as part of structured classroom activities, enabling them to teach the required curriculum and enhance students' performance in achieving national standards, rather than being an "add-on" to an already crowded curriculum. The guide also has strong potential for teachers of Music and Language Arts. It will be offered in print/CD and through a Website, which should be linked to the Society's homepage. Staff: Project Director (currently the chair of the Education Committee), and staff at the Center. Timetable: Ongoing, to be completed in August 2001. Budget: None to the Society; funded by $165,000 in grants.
(b) Plan: Create a bibliography of resources for using American music in the classroom for K12 teachers. Rationale: "Voices Across Time" is assembling a list of resources for grades 612, and the Education Committee will supplement this list and assemble a bibliography of materials for grades K5. The resulting database should be offered on a fee-access page through the Society's Website. Staff: "Voices Across Time" staff, Education Committee, and Web manager. Timetable: Begun in 1998, to be completed in Proposed Long Range Plan2001. Budget: None to the Society.
(c) Plan: Collect and publish outstanding syllabi and other curriculum resources for teaching American music in grades 1316 (college). Rationale: Bunker Clark's booklet Bringing American Music Home was an initial attempt to share ideas on incorporating American music into a college course on western music history, but other excellent syllabi, lists, discographies, and classroom strategies have been developed by the Society's members. They should be collected, and offered via a fee-accessible Website, to assist teachers and infuse American music into the college curriculum. Staff: Education Committee, Web manager, volunteers. Timetable: Begun in 1998, to be made accessible in 2001. Budget: None to the Society; the publication has revenue potential.

Action 7. Create a calendar of American music and market it to schools and media to promote celebrating events, dates, and anniversaries. Plan: Assemble and publish a calendar of American music dates. Rationale: No universal calendar exists of significant dates in American-music history (births, deaths, events). Such a tool should be of use to schools and teachers, performers and presenters, and the press, and would foster wider awareness and celebration of significant events and anniversaries in American music. Staff: Project director, volunteers. Timetable: 20002001, to be published via the Society's Website, either free or on a fee-accessible Webpage. Budget: None; the publication may have revenue potential.

Action 8. Create and maintain an electronic shop for out-of-print and other American music items. Plan: Identify and provide electronic or paper copies-on-demand for rare, out-of-print, and hard-to-find materials in American music that would be of interest to performers, scholars, and others. Rationale: Based on the model of the Organ Historical Society, assist members of the Society and others to locate materials that may exist in only a few libraries and that are in the public domain (or for which the Society has been given permission to copy). This will help those who do not operate within an academic institution gain access to the materials of American music history, and could serve collectors, presenters, and performers. Staff: Project director, with collaboration from Society members and other institutions. Timetable: Identify the Project director in 2000. Budget: None to the Society; may have revenue potential.

Objective B. Maintain print publications, as a major benefit of membership in the Society, a source of revenue, and a service to the public (cf IV.A.2, 3, and 4)

Action 1. Continue to edit the journal American Music in conjunction with the University of Illinois Press. Plan: Continue the contract with the Press through 2002, and renegotiate a contract extension beyond that date. Rationale: The journal is the principal scholarly publication of the Society. Staff: a) Editing: Journal editor; b) Renegotiating contract: President and Executive Director. Timetable: Ongoing. Budget: Set each year by the Press before September 1.

Action 2. Continue to publish the Bulletin in a paper edition. Plan: Publish brief research reports, Society news, and other useful information on a regular schedule. Rationale: The Bulletin is the house organ, the publication of record of the Society. It should be offered in hard copy to all Society members and libraries. Staff: Bulletin editor. Timetable: Ongoing. Budget: $6,034 in FY 1999; ca. $6,200 in FY 2000.

Action 3. Continue to publish the Membership Directory in a paper edition. Plan: Continue assembling and publishing a full list of the Society's members including contact information and areas of expertise, with indexes. Rationale: The Society's Directory has set standards within the scholarly music societies for fostering contact and information exchange among the community of its members. The printed Directory should continue to be a major benefit of membership in the Society. Staff: Editor. Timetable: Annually. Budget: Ca. $2,500 in FY 2000.

Action 4. Publish printed copies of the Society's electronic reference tools for education in American music. Plan: Through the Society's Web homepage and notices in its print publications, offer printed copies of the products described in Goal IV.A.6.ac. Rationale: Many teachers, performers, and scholars need hard copies of reference materials. The "Voices Across Time" materials will be published in both electronic and hard copies (paper and CD). Staff: Center for American Music staff (University of Pittsburgh) for all "Voices Across Time" materials; Executive Director for all other materials. Timetable: Beginning in 2000, or as soon as products are available. Budget: None; may have revenue potential.

Objective C. Offer expertise on American music to the public and to the scholarly community (cf I.B.1, III.A.2)

Action 1. Assist in promoting the broadcast of American music in North America and Europe (cf. I.B). Plan: Create "American Minutes" with National Public Radio or Public Radio International and explore collaborative production with other cultural institutions (principally the Smithsonian Institution). Rationale: The Society should raise awareness about American music through the widest possible general public via radio, and foster closer relations with major national cultural institutions on an ongoing basis. Staff: President and Public Relations chair, working with appropriate individuals. Timetable: To begin in 2000. Budget: None.

Action 2. Create cooperative agreements with national organizations. Plan: Explore creating a cooperative agreement to provide expertise on American music to the National Park Service. Rationale: NPS offers adult education through its exhibits, events, and interpretation at national parks and national heritage areas throughout the United States. Society members have expertise in cultural history that would be useful in enhancing the quality of the NPS offerings. Cooperation with NPS would help raise the Society's image outside academia, and help it meet its educational objectives. Staff: Membership Committee Chair and Executive Director, following initial contact by the President. Timetable: Immediately. Budget: None.